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Writing a Good Annual Letter

An annual letter should be a gift, not a victory lap.

A good annual letter gives people reason to connect with you, or provides them with something that makes their lives better.

Good things to include in an annual letter include:

Things to avoid:

If in doubt, think about what you would love to hear from someone else, and what would make someone want to connect with you in person.

Or just ignore this guidance, and write what you think people will value.

Example Letters

Here are three examples of good annual letters that follow the principles:

You can use those as inspiration, or ignore them and write something totally different.